Capex Experts
Capital allocation,thought through.
Perspectives on capital allocation, Capex strategy and investment decision making from Fredrik Weissenrieder and Daniel Lindén, the founders of Weissr.
Their thinking comes from more than 25 years of working with capital intensive companies and seeing first hand how investment decisions are made, where the process breaks down and what separates good Capex decisions from great ones.


The thinking behind Weissr
Redesigning Capex Strategy
Weissr is built on more than 25 years of experience working with capital intensive companies and their investment decisions.
Much of what Fredrik Weissenrieder and Daniel Lindén learned along the way was brought together in Redesigning Capex Strategy, published by McGraw Hill in 2022.
The book challenges a common way of thinking about Capex.
The question is not simply whether an individual project has a good business case.
It is whether that project is the best use of the capital available.
That requires looking at investments as a portfolio, comparing them on the same terms and understanding how each investment contributes to the company’s strategy.
This thinking became the foundation for Weissr and is particularly central to Capex Strategy.
Today, the methodology is built directly into the Weissr Capex Platform, helping companies connect strategy with investment decisions, compare opportunities consistently and decide where capital can create the most value.
Is this the best use of the capital we have?
That is ultimately the question Weissr is designed to help companies answer.
From the experts
Built on real capex experience.
Fredrik Weissenrieder and Daniel Lindén bring decades of hands-on capex experience, with more than $700 billion in asset value analysed in Weissr across over 1,000 production sites worldwide. That experience is the foundation Weissr is built on. Their insights have appeared in IndustryWeek, Chief Executive, CEOWORLD and HR.com.
$700B+
Value of assets analysed in Weissr
25+
Years of expertise
1,000+
Production sites
Articles
Capital Allocation
Guide · Start hereCapital Allocation: A Practical Framework for Where Your Capex Should Go
Most companies don't lack good investment ideas. They lack a way to compare them.
Capital Allocation
4 Types of Capital Allocators (And Which One Is Costing You Money)
Four capital allocation styles, and the one that quietly erodes long-term value.
Value Creation
How Capital Allocation Decisions Drive (or Destroy) Company Value
ROIC doesn't move because of one bad project. It moves because of dozens of average ones.
Capex Governance
Why Emotional Bias Still Drives Most Capital Investment Decisions
Most capex evaluation looks objective on paper. In practice, plenty of it isn't.
Capex Strategy
From Reactive to Proactive: A Framework for Capital Expenditure Planning
Most capex planning starts with this year's needs. The stronger version starts earlier.
Learn the basics
Capex Blog
Plain-language articles on capex vs opex, the capex process and approvals.
Challenge
Capital allocation
How a systems approach compares complete portfolios, not single cases.
Explore
Capex Strategy
Model long-term investment alternatives across the asset base.
Explore
Capital Budgeting
Turn prioritised demand into an approved capital budget.
For executives
CEO & Executive Leadership
Capital allocation as a board-level competitive advantage.
Guides
Guides & Reports
Benchmarks and practical guides for capital-intensive groups.