Every Capex project looks profitable. That's the problem.

The main goal is to invest to boost the company’s total cash flow.

Most companies have more positive business cases than money to fund them. Approving projects one at a time doesn’t answer the real question: is this the best use of the capital we have? Answering it means looking at how each investment adds to the company’s total cash flow, together with everything else competing for the same capital.

That is the subject of our live webinar on Thursday 3 December 2026. Fredrik Weissenrieder, co-author of Redesigning Capex Strategy (McGraw Hill, 2022), will share lessons from 25 years of working with capital-intensive companies.

Capex portfolio prioritisation means comparing investment requests together, on the same terms, before deciding which ones to fund. A positive business case alone does not establish that a project is the best use of the available capital.

The webinar focuses on how each investment contributes to the company’s total cash flow alongside the other projects competing for funding. See how this comparison works in Weissr Capex Strategy.

• Compare investments as one portfolio, on the same terms
• Spot the decision traps that make weak projects look strong
• See how CEOs, CFOs and controllers prioritise today, and where they struggle
• Watch the method in practice in the Weissr platform

The session is relevant to CEOs, COOs, CFOs, controllers and Capex leaders involved in capital planning and investment decisions.

Fredrik Weissenrieder will give the keynote on how leading companies decide which investments deserve capital.

Mikael Lehtomaa will moderate the session. Erik Stawreberg will demonstrate the method in the Weissr platform.